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Daily Search Forum Recap: April 17, 2025

Daily Search Forum Recap: April 17, 2025

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land....

How To Plan PPC Campaigns For SaaS Marketing

How To Plan PPC Campaigns For SaaS Marketing

Planning a SaaS PPC strategy can be daunting. It often involves lengthy buying cycles, complex products to explain, and high competition. According to Gartner, B2B SaaS buyers spend 27% of their time in the buying process doing independent research online. Being visible across channels is...

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