Meta’s Advantage detailed targeting is now available on all campaign objectives and optimizations. The decision to expand access to this automated audience targeting feature comes just weeks after the tech giant announced plans to sunset detailed manual ad targeting categories for sensitive...
Gary Illyes from Google said that the HTML structure for your web pages does not matter much for rankings. He said this on the latest Search Off The Record podcast, saying, "I know that some people like to think that HTML structure matters all so much for rankings, but in fact, it doesn't...
Wondering how to make your business or product stand out from the noise? Explore 16 innovative marketing ideas that can help you boost visibility, engage your audience, and drive conversions.1. Leverage Content MarketingContent marketing involves creating valuable content related to your...
As Google continues to release more updates, confirmed and unconfirmed, a broader range of business stakeholders are becoming more aware not only of the changes made by Google, but also of how evolving technologies are impacting consumerism as a whole. Gartner publishes an annual study of...
Google is piloting a new SERPs feature called “highly rated” for Local Services ads (LSA). As part of the experiment, when users input a local business query into the search engine, Google is now testing the display of a sponsored box featuring a selection of LSAs with top reviews in...
