LinkedIn launched a new feature allowing businesses to boost posts specifically for lead generation, enabling brands to turn organic content into targeted ads that capture high-quality leads using LinkedIn’s first-party data.
This update aims to help businesses expand their reach beyond existing followers and drive targeted engagement.
Why we care. LinkedIn reports more than 2 billion member interactions with company Pages each month. With post boosting for Lead Generation, you can leverage these interactions to grow your audience and generate leads more effectively, creating an efficient way to increase visibility and engagement with high-value prospects.
How it works. Setting up a lead-focused boost on LinkedIn is simple and accessible directly from a brand’s LinkedIn Page. Here’s a quick setup guide:
- Select the post you want to promote.
- Choose your budget, targeting options, campaign objective and campaign end date.
- Complete your lead form template for capturing prospect information.
- Launch your campaign.
What’s next. LinkedIn’s Lead Generation boosting feature is now available globally, accessible in all languages on mobile and desktop.
Where to learn more: LinkedIn’s Help Center offers a detailed guide to walk businesses through the process of boosting posts for lead generation directly from their LinkedIn Pages.
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About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPCChat Roundup.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.
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