Google Ads Automatically Created Assets Available In 8 Languages
Google shared the latest updates to Google Ads’ automatically created assets and conversational experience to help more users leverage artificial intelligence (AI) to improve ad campaign efficiency. The latest features…
Read more » Microsoft Advertising Unveils Video And CTV Ads At DMEXCO
At the DMEXCO conference, Microsoft announced a significant addition to its advertising suite—Video and Connected TV (CTV) ads. The tech giant aims to capitalize on the booming digital video landscape,…
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New Google Ads Indicator Limited By Bid Strategy
Google Ads has a new indicator that may show up in your Google Ads advertiser console or dashboard named “limited by bid strategy.” This may show when Google thinks your…
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4 reasons you should try Facebook Dynamic Ads
Are you looking to engage your audience with a personalized experience throughout their meandering journey – from awareness to conversion and Organic Search through Paid Social? Then Facebook Dynamic Ads…
Read more » What Are Good Google Ads Benchmarks In 2023? [STUDY]
“Is this a good click-through rate for our campaigns?” “Why is our cost per conversion high? Is this in line with our competitors?” “What’s a good conversion rate?” “Why was…
Read more » Google August Core Update Done, Language Matching System Update, Canonical Bug, Google Ads AI Disclosure & More
For the original iTunes version, click here. This week, I posted the big Google Webmaster Report – I hope it is helpful. The Google August 2023 core update finished rolling…
Read more » Google Clarifies Cryptocurrency Ads Policy For Blockchain-Based Games Involving NFTs
Google has clarified its cryptocurrency policy to clarify the scope and requirements for the advertisement of blockchain-based games involving NFTs. Google said advertisers offering NFT games that do not promote…
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Google Chrome persists with targeted ads that use browser history
Google has slowly been rolling out its Enhanced Ad Privacy functionality in Chrome. This technology allows websites to serve ads based on your browser history – unless you manually turn…
Read more » Why Enhanced Conversions Are More Important Than Ever For Google Ads
The convergence of rising privacy concerns and regulation enforcement with fast-paced technology advancements has sparked a revolutionary transformation in how we approach marketing planning and execution. As technology continues to…
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7 Google Ads features to streamline your workflow
If you’re a PPC manager, you likely spend a significant part of your week working on the Google Ads interface. Several built-in features can help you work more efficiently, reducing…
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