Have you ever noticed ghost users in your Google Ads change history log? It just shows "AdWords Administrator" but doesn't show which user, by name, made the change.So if you want to know who made a specific change in your Google Ads account, sometimes you might not be able to track down...
Google Ads seems to be testing an expandable row in the channel performance report that shows you an overview of your feed-based vs asset-based metrics. You can click on a carrot icon to expand the row and expose the data summary.Mike Ryan spotted this and posted about it on X - he wrote,...
In February, we covered the new Google Ads "people also consider" ad format for sponsored search results. Then, on mobile, it was in a list format. Now, Google is testing a swipable carousel format for these people also consider ads.Sachin Patel posted a new screenshot of the carousel...
Ginny Marvin, Google's Ads Liaison, defended why so many search terms are hidden within the Google Ads advertiser console and reports. She said, "the threshold increase was solely privacy-driven." She added this was a question she asked when she was joining Google, suggesting it was...
This post was sponsored by Vehnta. The opinions expressed in this article are the sponsor’s own. Why isn’t Google Ads working for my B2B marketing campaigns? How do I improve lead quality in B2B Google Ads campaigns? What’s the best way to scale Account-Based Marketing (ABM) using Google...
