Google rolls out automatically created assets to all advertisers
Google has rolled out automatically created assets (ACA) for general availability. The search engine has also expanded the feature to seven new languages: Dutch French German Italian Japanese Portuguese Spanish…
Read more » 7 key takeaways for advertisers
Grocery delivery service and advertising platform Instacart filed for its IPO on Friday. Why we care. Instacart Ads is an emerging platform where CPG (consumer packaged goods) brands can advertise…
Read more » 5 things ecommerce advertisers can do with first-party data
First-party data is a valuable and essential resource to leverage across PPC ad platforms. It used to be a “nice-to-have,” particularly in Google Ads for ecommerce advertisers with limited value…
Read more » X (Twitter) tells advertisers promoted accounts are over
X, the company formerly known as Twitter, has started depreciating promoted accounts. Moving forward, advertisers will no longer be able to promote their brands in timelines using the ad format,…
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Google Ads Outages Impacting Majority Of Advertisers
Google just confirmed an issue with Google Ads that has been impacting advertisers all day. Advertisers are getting notices that read “Google Ads can’t complete your request right now. Please…
Read more » Google’s attribution model shake-up: 3 solutions for advertisers
You’ve probably heard the news: Google Ads and Google Analytics 4 will completely retire first-click, linear, time decay, and position-based attribution models in September. Last-click and data-driven attribution models will…
Read more » X (Twitter) slashes video ad prices to lure back advertisers
Elon Musk has significantly discounted ad prices on X – the social networking platform previously known as Twitter. For a limited time only, select marketers in the U.S. and UK…
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Twitter introduces mandatory verification for advertisers
Starting April 21, verified check marks will be necessary for brands running ads on Twitter. Unless they’re spending over $1,000 a month, that is. A copy of the email was…
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Google Shows Off Generative AI In Ads To Select Advertisers
Remember a few weeks ago; I showed a test where Google Ads allowed some advertisers to use AI to generate ad copy for their search ads? Well, the Financial Times…
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Google Vehicle Ads Now Open To Canadian Advertisers
Google’s vehicle ads, which launched as a beta in January 2022 and then became available to all US advertisers in March 2022, are now available to Canadian advertisers this month….
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