Microsoft Launches Third-Party Government Services Advertising Pilot Program
Microsoft has launched a new advertising pilot program allowing businesses authorized to provide select government services to use Microsoft Ads to reach customers. This creates new marketing opportunities for many…
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Microsoft Advertising Target Shoppers By Browsing Categories With Keyword Boosters
The Microsoft Advertising team announced its PromoteIQ launched a new way to target your ads, by targeting shoppers based on the categories they browse with the ability to also use…
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Microsoft Advertising Broad Match Modifier Now Serve Broad Match Instead Of Phrase Match
Microsoft Advertising’s broad match modifier keywords are now being served as broad match keywords instead of phrase match on Bing Search. This is effective as of yesterday, March 15, 2023….
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The power of programmatic advertising
With so much uncertainty right now, one thing has remained constant: programmatic campaigns work. Programmatic is built for the open internet and provides a seamless cross-channel experience for consumers. Unparalleled…
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Global Head of Microsoft Advertising steps down
In a LinkedIn announcement, Rob Wilk, Corporate Vice President – Global Head of Microsoft Advertising, announced he was stepping down from his post. “This is one of the toughest posts…
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