Don’t expect advertising anytime soon in OpenAI products, including ChatGPT and ChatGPT search. Although it’s possible OpenAI will add ads in the future to its AI search engine, nothing is imminent. What OpenAI is saying. According to OpenAI’s Chief Financial Officer Sarah Friar: “Our...
Advertising
A Marketer‘s Guide to Social Media Advertising Tools
Searching for social media advertising tools to spruce up your ad strategy?If you’re a busy social media or marketing manager and you need to upgrade your tech stack, put these on your 2025 wishlist.Social media advertising tools are platforms, apps, and software that help your business...
21 Advertising Metrics to Help You Measure Your Performance
Ads have to be a big part of your marketing strategy. But smart and successful campaigns need data to optimize where you run ads, how you run ads, and to track your revenue from ads. In short, you need metrics to see how your ads perform. After all, you can only control and improve what you...
What Is Keyword Advertising? A Guide to How It Works + Tips
Want to get your business in front of the right people at the right time?You need to learn about keyword advertising.What Is Keyword Advertising?Keyword advertising is a type of marketing that involves paying to have your ads show in search results when users search for specific words or...
Snapchat Is Testing 2 New Advertising Placements
The Snapchat ad ecosystem just expanded with two new placement options. On Tuesday, Snap announced they started testing on two new placements: Sponsored Snaps Promoted Places While not available to the general public yet, Snap provided information on the test, including their launch...