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Microsoft Advertising Network campaigns expand to Facemoji

Microsoft Advertising Network campaigns expand to Facemoji

The Microsoft Advertising Network teamed up with Facemoji Keyboard to start displaying ads on the mobile app. Ads are now available in four markets; the U.S., the UK, Canada, and Australia. What is Facemoji Keyboard? Facemoji Emoji Keyboard is a mobile app that lets users customize their...

Microsoft Search and News Advertising revenue up 8%

Microsoft Search and News Advertising revenue up 8%

Microsoft reported its strongest financial quarter to date after becoming a $3 trillion company. Search and news advertising revenue increased 8% year on year, excluding traffic acquisition costs that Microsoft pays to publishers. However, despite the rise in search and news advertising...

Paid Social Media Advertising: A Beginner’s Guide

Paid Social Media Advertising: A Beginner’s Guide

Ready to run paid social media advertising campaigns that generate results?In this article, we share paid social media examples, explain the benefits of these campaigns, and show you a simple step-by-step guide to creating your own paid social strategy.What Is Paid Social?Paid social uses...

7 Powerful Benefits of Using PPC Advertising

7 Powerful Benefits of Using PPC Advertising

It feels like Google drops new AI-integrated features into its flagship ad platform, Google Ads, every month. It doesn’t help that every other search engine also adopts AI features with their own spin. Despite the rapid change, search marketers can use new platform updates to stay ahead of...

YouTube advertising: The ultimate guide

YouTube advertising: The ultimate guide

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential.  Aside from the well-known organic side of YouTube, it also offers highly lucrative marketing tools: retargeting video and display ads. ...

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