UTMs in Google Analytics & GA4
What Are UTM Tracking Codes? Urchin Tracking Module (UTM) codes are small snippets of text added to the end of a URL. To improve marketing campaign tracking. And better understand…
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New Google Analytics item-scoped custom dimensions
Google Analytics has introduced the capability to process item-specific custom parameters from ecommerce events occurring on your website or app. These parameters can be registered as custom dimensions and utilized…
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New Google Analytics custom channel groups
Google Analytics has introduced a new feature that allows users to build personalized channel groups, either by starting from scratch or by utilizing Google’s default channel group as a foundation….
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What Are Google Analytics Sessions & How Are They Measured?
What Are Sessions in Google Analytics? A session in Google Analytics (GA) is a period of time in which a user interacts with your website. When a user first lands…
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New Analytics user access management changes in Google Ads
In the coming months, Google Analytics 4 audience builder will be integrated into Google Ads, making it easier to create and apply audiences from Google Analytics 4 to Google Ads…
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