Analytics

Google Analytics simplifies cost data import

Google Analytics simplifies cost data import

Google streamlined the process for importing cost data into Analytics, reducing mandatory fields and offering more flexible reporting options. The big picture. Marketers can now import cost data with just three core requirements: source, medium, and date, eliminating previous constraints...

Complete Guide to LinkedIn Analytics for Success in 2025

Complete Guide to LinkedIn Analytics for Success in 2025

LinkedIn is the place for you as a business looking to leverage social media to make better decisions and boost your brand. Social media platforms like X, Facebook, and Instagram can be great for brand building. However, if you’re a B2B business, LinkedIn should be at the top of your list,...

Google Analytics 4 rolls out cross-property report copying

Google Analytics 4 rolls out cross-property report copying

Google Analytics 4 now allows copying custom detail reports and explorations across properties, streamlining configuration management and freeing up more time for data analysis. Why we care. This new feature ensures consistency in report configurations across properties, reduces repetitive...

Reddit introduces business analytics tools and AMA ads

Reddit introduces business analytics tools and AMA ads

Reddit today announced two significant product launches: a trends analysis tool for businesses and a new advertising format for its popular Ask Me Anything (AMA) sessions. Reddit’s new business-focused offerings come as the platform hits major growth milestones, including its first time...

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