Universal Analytics still processing data one month after ‘sunset’
Universal Analytics is still processing data two months after Google advised it would sunset. Google had warned that everyone would be forced to migrate over to Google Analytics 4 by…
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Google Analytics 4 (GA4): The Ultimate Guide
With Universal Analytics being gradually phased out, now is the best time to get to know Google Analytics 4. Google Analytics 4 (GA4) provides you with greater data collection accuracy…
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GA4 Reports Builder For Google Analytics Extension Available
Google released the GA4 Reports Builder for Google Analytics, an extension designed for Google Sheets. I’m excited to share that we have launched the GA4 Reports Builder for Google Sheets…
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City of Oxnard Calif. Awards Avenu Insights & Analytics With a Sales & Use Tax Auditing Contract
Avenu Insights & Analytics Secures a Major Win as Oxnard Chooses Them to Handle Critical SUTA Contract, Following Successful Collaboration OXNARD, Calif. /California Newswire/ — Avenu Insights & Analytics (Avenu),…
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Google Analytics for Beginners: Getting Started with GA4
What Is Google Analytics? Google Analytics is a free website analytics tool that helps marketers better understand their site’s overall performance. Unlike Google Search Console, which provides detailed data about…
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75% Are Not Happy With Google Analytics 4 (GA4)
I posted a poll on Twitter asking if SEOs thoughts on Google Analytics 4 (GA4). 50% said they “hate it” and about 26% said they have “somewhat negative” thoughts on…
Read more » Pairing Analytics Goal Tracking With Client Expectations
As we have traversed from Universal Google Analytics to Google Analytics 4, many of us have been painstakingly transitioning tracking metrics to adhere to our new way of data analysis….
Read more » How To Use The New Google Analytics Like A Pro
With the official sunset of Universal Analytics (UA), businesses are now expected to have Google Analytics 4 (GA4) up and running smoothly. On July 12, I moderated a webinar with…
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Google Analytics 4 audiences now available in Ad Manager
Google Analytics 4 audiences can now be used with third-party segments in Ad Manager. By accepting a third-party segment (cookies matching the demographics of your visitors bought via a third-party…
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5 Google Analytics 4 ‘flaws’ that you can use to your advantage
Marketers have criticized Google Analytics 4 since it was released in late 2020. The list of complaints is long – from the move from user tracking to event tracking, to…
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