Google Analytics 4 is allegedly missing data from User Acquisition and Traffic Acquisition reports due to a bug. Users report that data prior to September 6 is no longer available, despite it having been in place for at least two years prior, as demonstrated in the screenshot below: The...
What Is Average Time on Page in Google Analytics?Average time on page was a Google Analytics metric that helped determine how long users engaged with your website content. It measured the average amount of time your users spent on any given page on your site.This was in Universal Analytics...
You can connect Google Search Console to Google Analytics 4 (GA4) to get organic search data in your GA4 property.The integration expands the level of detail you can get from Google Analytics. Once the two platforms are connected, you’ll get performance and ranking data for specific search...
Google Analytics 4 has a new consent setting section that is now available to all users globally. The platform added this feature in preparation for the enforcement of Google’s EU User Consent Policy (EU UCP), which will require advertisers to send it verifiable consent signals if they want...
Google has announced a new trend change detection feature in Google Analytics. This new capability will allow you to more easily identify subtle but meaningful shifts in data trends over time. We’ve just introduced trend change detection, a new type of insight that surfaces subtle but...
