Google needs to re-evaluate its approach to automation, according to some advertisers. The search engine announced several AI-driven updates to Responsive Search Ads (RSAs) earlier this week to help streamline ad creation and boost return on investment. However, some interpreted this update...
Google is reportedly planning a major reshuffle of its 30,000-person ad sales unit. Sean Downey, who is in charge of ad sales to big customers in the Americas, announced plans to restructure the ad sales teams during a department-wide meeting last week, according to The Information. Downey...
Pay-per-click (PPC) ads drive results quickly.But you need the best pay-per-click tools to implement an effective strategy and achieve a high return.In this guide, we’ll discuss the best PPC tools for running successful ad campaigns.But first, some quick background.PPC tools are software...
Want to boost the effectiveness of your marketing campaigns, create more efficient team processes, and upgrade your customer experience? You need marketing automation. Marketing automation has become popular over the past decade, and for good reason. As marketers face an ever-growing...
Tired of spending countless hours on repetitive SEO tasks? Then this blog post is for you.Today, we’ll dive into the world of SEO automation.We'll explore the basics first. Then share seven SEO automation tools that can streamline your SEO efforts and improve your results.Let’s start.What...
