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7 Bad SEO Practices & How to Avoid Them

7 Bad SEO Practices & How to Avoid Them

SEO can improve your website’s rankings in search engines like Google. Earning you more traffic, more clicks, and more conversions. But bad SEO can hurt your search engine rankings and visibility. Losing you time and money. Luckily, bad SEO is within your control. To stop it from damaging...

Why using AI to create YMYL experts is a REALLY bad idea

Why using AI to create YMYL experts is a REALLY bad idea

Last year something odd happened. I was working on a project for a client and needed some expert insight from a sports science expert.  I put out a request on Response Source, a popular platform where journalists and PRs seek out expert comments to add to their stories and campaigns (a bit...

When it comes to online reviews, a 3-star rating is bad

When it comes to online reviews, a 3-star rating is bad

Consumers lose trust – in a big way – when a product or service doesn’t have a 4- or 5-star rating in online reviews, according to a new survey. Why we care. Some products and services live or die by the online reviews they get. There is a massive drop in trust between a 4-star and a 3-star...

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