SEO can improve your website’s rankings in search engines like Google. Earning you more traffic, more clicks, and more conversions. But bad SEO can hurt your search engine rankings and visibility. Losing you time and money. Luckily, bad SEO is within your control. To stop it from damaging...
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Close calls, bad calls, big wins and a Hot Seat highlight Week 13 action – Press Enterprise
Recapping the best and worst, and everything in between, from Week 13 in the Pac-12 … Theme of the week: Taking care of business The three teams atop the standings handled their assignments as Oregon and Arizona won handily and Washington survived another close game. The results set up the...
Why using AI to create YMYL experts is a REALLY bad idea
Last year something odd happened. I was working on a project for a client and needed some expert insight from a sports science expert. I put out a request on Response Source, a popular platform where journalists and PRs seek out expert comments to add to their stories and campaigns (a bit...
When it comes to online reviews, a 3-star rating is bad
Consumers lose trust – in a big way – when a product or service doesn’t have a 4- or 5-star rating in online reviews, according to a new survey. Why we care. Some products and services live or die by the online reviews they get. There is a massive drop in trust between a 4-star and a 3-star...