User-Generated Content: A Beginner’s Guide
What Is User-Generated Content (UGC)? User-generated content (UGC) is any form of promotional content created and shared by unsolicited contributors or users of a brand rather than the brand itself….
Read more »
Paid Advertising 101: A Beginner‘s Guide
What Is Paid Advertising? Paid advertising is a marketing model where brands pay to show ads to their target audiences. And while paid advertising can also refer to TV or…
Read more »
A Beginner’s Guide to Ranking Higher
Learn how to rank higher on Google through SEO marketing. What Is SEO Marketing? SEO marketing is a digital marketing strategy that leverages search engine optimization (SEO) to make websites…
Read more »
AI content creation: A beginner’s guide
In a world where even your toaster wants to discuss AI over breakfast, SEO professionals are currently mastering how to integrate it into their strategies – especially their content strategies. …
Read more »
25 Questions & Answers for Beginners
In this SEO FAQ, we’ve answered 25 of the most commonly asked questions about SEO. Along the way, you’ll find examples, resources, and tools to support your learning. Basic SEO…
Read more »
What is A/B Testing? A Comprehensive Beginners’ Guide
What Is A/B Testing? A/B testing is a research method used in marketing, web development, and user experience (UX). It compares two versions of an element—such as a webpage or…
Read more »
Google Analytics for Beginners: Getting Started with GA4
What Is Google Analytics? Google Analytics is a free website analytics tool that helps marketers better understand their site’s overall performance. Unlike Google Search Console, which provides detailed data about…
Read more »
The Beginner’s Guide to Social Media Advertising in 2023
Social media advertising is digital advertising that uses social media channels (including Facebook, Instagram, TikTok, and LinkedIn) to show ads to your target audiences. Advertising on social media helps you…
Read more »
A Beginner’s Guide to URL Parameters
URL Parameters and How They Impact SEO Although URL parameters are invaluable in the hands of seasoned SEO professionals, they often present serious challenges for your website’s rankings. In this…
Read more »
SEO Basics: A Comprehensive Guide for Beginners
This is my guide to search engine optimization (SEO) basics for all you beginners out there.If you want to: Learn why SEO is important and how it works. Discover the…
Read more »