User-Generated Content: A Beginner’s Guide

What Is User-Generated Content (UGC)? User-generated content (UGC) is any form of promotional content created and shared by unsolicited contributors or users of a brand rather than the brand itself….

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Paid Advertising 101: A Beginner‘s Guide

What Is Paid Advertising? Paid advertising is a marketing model where brands pay to show ads to their target audiences.  And while paid advertising can also refer to TV or…

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A Beginner’s Guide to Ranking Higher

Learn how to rank higher on Google through SEO marketing.  What Is SEO Marketing? SEO marketing is a digital marketing strategy that leverages search engine optimization (SEO) to make websites…

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AI content creation: A beginner’s guide

In a world where even your toaster wants to discuss AI over breakfast, SEO professionals are currently mastering how to integrate it into their strategies – especially their content strategies. …

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25 Questions & Answers for Beginners

In this SEO FAQ, we’ve answered 25 of the most commonly asked questions about SEO. Along the way, you’ll find examples, resources, and tools to support your learning. Basic SEO…

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What is A/B Testing? A Comprehensive Beginners’ Guide

What Is A/B Testing? A/B testing is a research method used in marketing, web development, and user experience (UX). It compares two versions of an element—such as a webpage or…

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Google Analytics for Beginners: Getting Started with GA4

What Is Google Analytics? Google Analytics is a free website analytics tool that helps marketers better understand their site’s overall performance. Unlike Google Search Console, which provides detailed data about…

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The Beginner’s Guide to Social Media Advertising in 2023

Social media advertising is digital advertising that uses social media channels (including Facebook, Instagram, TikTok, and LinkedIn) to show ads to your target audiences.  Advertising on social media helps you…

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A Beginner’s Guide to URL Parameters

URL Parameters and How They Impact SEO Although URL parameters are invaluable in the hands of seasoned SEO professionals, they often present serious challenges for your website’s rankings. In this…

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SEO Basics: A Comprehensive Guide for Beginners

This is my guide to search engine optimization (SEO) basics for all you beginners out there.If you want to: Learn why SEO is important and how it works. Discover the…

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