Meta’s Advantage detailed targeting is now available on all campaign objectives and optimizations. The decision to expand access to this automated audience targeting feature comes just weeks after the tech giant announced plans to sunset detailed manual ad targeting categories for sensitive...
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Meta boosts EU data privacy measures amid targeted ad concerns
Meta is stepping up its data privacy measures in the EU, EEA and Switzerland to comply with the Digital Markets Act (DMA). Over the next few weeks, Facebook and Instagram users will start receiving notifications prompting them to choose how their information is shared between Meta services....
4 Tested SEO Performance Boosts Agencies Should Tap Right Now
Every digital agency is actively seeking new ways to improve their clients’ marketing performance. While your digital marketing strategy may emphasize improving SEO, increasing click rates, and decreasing bounce rates, there exists an often-overlooked approach that many agencies miss. There...
Google Boosts Ecommerce Analysis In GA4 With 30 New Metrics
Google has announced an expansion of ecommerce measurement capabilities in Google Analytics 4 (GA4). In total, 30 new dimensions and metrics related to ecommerce are now available in the GA4 custom report builder. The new ecommerce dimensions provide more granular data on items, promotions,...
Google Bard’s Latest Update Boosts Creativity With More Drafts
To provide users a more diverse and creative experience, Google has released a new update for its artificial intelligence chatbot, Bard. The update aims to expand the variety of drafts the chatbot produces, providing users with more options for creative explorations. What’s New In The...