Want to create a content marketing strategy that actually works? You’re in the right place. Through content marketing, Backlinko attracts over 772,000 monthly sessions. Below, you’ll learn how to do the same. We’ll show you (step by step) how to create a content strategy that drives...
This week’s Ask an SEO column comes from an anonymous asker: “What should a backlink profile look like, and how do you build good backlinks?” Great question! Backlinks are a part of SEO as a way to build trust and authority for your domain, but they’re not as important as link builders...
SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up from $68 billion in 2022.) Why is this happening? Businesses NEED skilled SEOs to compete in the digital space. And they’re willing to pay top dollar for that expertise (more on that later). In...
![How to Build a Powerful Multichannel Marketing Strategy [2025]](https://4ebusinessmediagroup.com/wp-content/uploads/2024/10/How-to-Build-a-Powerful-Multichannel-Marketing-Strategy-2025-1080x630.png)
What Is Multichannel Marketing?Multichannel marketing uses multiple communication channels to reach more customers and maximize your exposure.A multichannel marketing strategy can span both online and offline channels. Think social media, email, PPC, TV ads, and billboards. Take the...
Allyson Jeffredo is a poet, writer and educator from the Coachella Valley. (Courtesy of Allyson Jeffredo) When the world is swallowed in conflict, what’s the point of writing? These simple words on the page can’t save anyone. They can’t undo the trauma now living deep within people’s...
