Snapchat is teaming up with Foshpa to offer its advertisers enhanced campaign insights. The partnership will enable users to measure the impact and effectiveness of ads on the platform more efficiently with a particular focus on cross-marketing return on ad spend (ROAS). It will also allow...
By STEVE PEOPLES, THOMAS BEAUMONT and HANNAH FINGERHUT | Associated Press DES MOINES, Iowa (AP) — Donald Trump won the Iowa caucuses Monday, a crucial victory at the outset of the Republican primary that reinforces the former president’s bond with his party’s voters even as he faces...
Pay-per-click (PPC) campaigns deliver quick and easily measurable results.But how do you put together a PPC campaign? And where can you run those ads?You’re about to find outBut let’s start with the basics.This guide is easier to follow along with if you have a Semrush account. And you can...
WASHINGTON — The question to former President Trump last week was a softball, served up as an opportunity to rebut his critics. “They want to call you a dictator,” Sean Hannity told him at a Fox News town hall. “Do you in any way have any plans whatsoever, if reelected president, to abuse...
California elections watchdogs have fined a former Orange County assemblyman $100,000 for using campaign funds to cover myriad personal costs — including family vacations, his children’s cellphone bills and $2,400 worth of clothing — in violation of state law. The decision this month from...
