How To Optimize App Install Campaigns
It’s now easier than ever to promote an app, thanks to Google App Install campaigns. This campaign type has both advantages and disadvantages when trying to promote a mobile app….
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Meta rolls out new search tool to track branded content campaigns
Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to…
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Google Ads To Migrate Vehicle Ads From Smart Shopping Campaigns To Performance Max
Google announced that starting next month, in September, existing vehicle ads campaigns created through Smart Shopping campaigns will be automatically migrated to Performance Max. Well, Google used the word “upgraded,”…
Read more » Move Over Google Discovery Ads, Get Ready For Demand Gen Campaigns
Google confirmed that Discovery campaigns are officially being transitioned to the new Demand Gen campaign type. Google Ads liaison Ginny Marvin announced the news via Twitter and LinkedIn on 8/15….
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Why you should prep your holiday SEO campaigns now and how
Black Friday, Cyber Monday, Christmas, Boxing Day, and all the other holiday shopping days are not too far away. Really. Black Friday is just over 90 days away as of…
Read more » How To Keep Your Paid Search Campaigns Safe: Best Practices
This post was sponsored by BrandVerity. The opinions expressed in this article are the sponsor’s own. We all know that paid search campaigns are highly effective ways to drive traffic…
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IPG Mediabrands urges clients to pause Google PMax campaigns
IPG Mediabrands advised its clients to temporarily pause campaigns using Google’s Performance Max. The company issued a “privacy alert” email in response to allegations in a new report that YouTube…
Read more » Conversion Tracking In PPC Campaigns
Every successful PPC campaign has one common element: solid conversion tracking. Conversion tracking feeds into reporting, the bidding algorithm, and transparency. No conversion tracking? You’re denying ad platforms critical data,…
Read more » Google Ads PMax Upgrade Tool Now Available For Dynamic Search Ads (DSA) & Google Display Campaigns
Google announced that the self-upgrade tool for “upgrading” your Google Ads to Performance Max campaigns is now available for Dynamic Search Ads (DSA) campaigns and Google Display campaigns. Dan Taylor,…
Read more » Essential GA4 Reports You Need To Measure Your SEO Campaigns
It has been hard to not hear about or talk about GA4 over the past year. It has been one of Google’s most talked about updates within the SEO community…
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