campaigns

Meta ad error causes campaigns to overspend by thousands

Meta ad error causes campaigns to overspend by thousands

Meta issued an apology to advertisers following an Ads Delivery outage that resulted in campaigns overspending by “thousands.” The tech giant confirmed that services are now restored and expressed regret for any inconvenience caused to advertisers. Refunds, anticipated to take between four...

Microsoft Advertising Network campaigns expand to Facemoji

Microsoft Advertising Network campaigns expand to Facemoji

The Microsoft Advertising Network teamed up with Facemoji Keyboard to start displaying ads on the mobile app. Ads are now available in four markets; the U.S., the UK, Canada, and Australia. What is Facemoji Keyboard? Facemoji Emoji Keyboard is a mobile app that lets users customize their...

Urgent steps for advertisers running campaigns in the EU

Urgent steps for advertisers running campaigns in the EU

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU...

Urgent steps for advertisers running campaigns in the EU

9 tips to scale low-spending campaigns

Are you ready to turn your low-spending but profitable lead gen search campaigns into sources of significant growth? You might be ready to scale your Google Ads account. Every new Google Ads account starts from a humble position, but there comes a time when it makes sense to tune up...

12 Assets to Enhance Your Campaigns

12 Assets to Enhance Your Campaigns

Google Ads extensions can help you get better results from your ad campaigns. In this guide, we’ll look at the different types of ad extensions. And help you understand when to use each one.We’ll also go over some Google Ads extensions examples to give you inspiration for implementing your...

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