YouTube presents a huge opportunity for marketers looking to connect with new audiences.So, it makes sense that you would want to ensure as much visibility there as possible.And YouTube search engine optimization (SEO) isn’t as complicated as you might think. In fact, if you already...
YouTube is undoubtedly the world’s most popular video platform with over 2 billion monthly users. But what are those users searching for when they’re on the platform, and which channels are they engaging with the most? In this guide, I’m going to cover: The 100 most searched terms on...
What Is Marketing? Marketing is the activities brands engage in to: Attract new buyers Retain existing customers Encourage repeat purchasesMarketing can be as simple as an ad in a newspaper. Or, it can be as complex as a multi-touch content strategy delivered across several online...
Today’s buyers have thousands of options to choose from and hundreds of companies competing for their attention. Running an ad and expecting consumers to go directly to purchase isn’t a viable option. It’s entirely obsolete. A much more effective strategy is to retarget and nurture. The...
What Is a Marketing Channel?A marketing channel is an avenue that businesses use to communicate and engage with their target audience. Think of marketing channels as highways that connect your business to your customers.These channels can be online or offline. Within those categories, the...
