How to combine Google Ads with other channels to retarget, nurture and convert

Today’s buyers have thousands of options to choose from and hundreds of companies competing for their attention. Running an ad and expecting consumers to go directly to purchase isn’t a viable…

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Google Explains Why Sites Should Combine Structured Data

Google’s Lizzi Sassman answered a question in a Google SEO Office hours session about whether it’s okay to combine different structured data types. The answer illuminated an important point about…

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5 Ways To Combine SEO & SEM For More Effective Marketing ROI

As a marketer facing economic uncertainty (and the resulting budget cuts), it’s more important than ever to evaluate your company’s digital strategy. So, how do you maximize results if you…

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