What Is Content Creation?Content creation is the process of developing and sharing media in various formats to reach and engage your target audience. Ideally, your content should solve your audience's problems, answer their questions, and/or entertain them. The professionals involved in...
Google has announced it has updated its Google Ads political content policy this month for to include a form related to California restrictions. "California residents may use this form to report ads that may violate California Elections Code Division 20, Chapter 7," Google said.If you dig...
In a landmark move, Getty Images announced its plans to acquire Shutterstock (disclosure: I previously worked as product SEO for the company), uniting two titans of the stock photography and creative assets industry. In SEO, this merger also sets the stage for new dynamics in content...
What Is Content Syndication?Content syndication is a marketing technique that involves republishing the same content on multiple sites or platforms to reach more people and improve your authority.A third-party site might syndicate your content in full. Or, it might publish an excerpt or...
Let’s face it: Creating content that makes an impact has gotten a lot harder. With AI becoming more sophisticated by the day, it’s no wonder there’s a looming fear of machines replacing humans. And as if that weren’t enough, Google’s Helpful Content Update has reshaped the game entirely,...
