Content

A Workflow For The New Age Of Content Creation

A Workflow For The New Age Of Content Creation

In last week’s Memo, I explained how, just as digital DJing transformed music mixing, AI is revolutionizing how we create content by giving us instant access to diverse expressions and ideas. Instead of fighting this change, writers should embrace AI as a starting point while focusing our...

AI Overviews & SEO-Driven Content Marketing: How To Find ROI

AI Overviews & SEO-Driven Content Marketing: How To Find ROI

This post was sponsored by Heeet. The opinions expressed in this article are the sponsor’s own. How do you calculate the true cost of SEO content production? Are you overspending or underspending on SEO compared to performance? Can you connect SEO-driven awareness to pipeline and revenue?...

Product Content Makes Up 70% Of Citations

Product Content Makes Up 70% Of Citations

A new study tracking 768,000 citations across AI search engines shows that product-related content tops AI citations. It makes up 46% to 70% of all sources referenced. This finding offers guidance on how marketers should approach content creation amid the growth of AI search. The research,...

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