How To Install The Google Tag For Conversion Tracking
The Google Tag is a reliable source to measure the entire customer journey. But, most marketers go running for the hills whenever “code” is mentioned. It can be challenging to…
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A Practical Guide to the Conversion Funnel
All businesses, no matter the size, face the same challenge: they need to sell their products or services. It’s as simple idea, but it’s not easy. Businesses need customers to…
Read more » Conversion Tracking In PPC Campaigns
Every successful PPC campaign has one common element: solid conversion tracking. Conversion tracking feeds into reporting, the bidding algorithm, and transparency. No conversion tracking? You’re denying ad platforms critical data,…
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3 overlooked SEO conversion metrics to consider
SEO conversions and tracking go well beyond a direct sale or lead in your pipeline. They can be: Newsletter and SMS subscribers that turn into sales. Win-back campaigns where customers…
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Google Analytics 4 Fractional Cross-Channel Conversion Credit Now Imported Into Google Ads
Google posted an update that now Google Ads will import fractional, cross-channel web conversion credits from Google Analytics 4 properties. Google said this is even if the last non-direct click…
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“Once Per Session” Conversion Counting Method
An update to GA4 brings greater flexibility in conversion counting, allowing you to choose between two different methods. GA4 introduces a “once per session” conversion counting method, similar to Universal…
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A Step-By-Step Guide To Offline Conversion Tracking
Now, you’ll be able to double down on PPC and SEO campaigns that are truly bringing in customers. Although phone inquiries usually represent high-intent prospects, it can be difficult to…
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Google To Unify GA4 & Google Ads Conversion Windows
Google has announced a significant change for advertisers who use Google Analytics 4 (GA4) and Google Ads. As of March 31, 2023, Google Ads will solely use GA4’s conversion window…
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