A discrepancy has emerged between Google’s official stance on API-based placement exclusions and real-world observations, particularly for Performance Max (PMax) campaigns. The contradiction: Google claims API-based placement exclusions don’t work for PMax Multiple advertisers report...
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What Drama Can I Create In 2025?
Matt Mullenweg started a Reddit discussion in the r/WPDrama subreddit asking what kind of drama he can create in 2025, sparking an avalanche of responses that subsequently generated a spinoff discussion about one of his responses to another Redditor. The public r/WPDrama subreddit was...
How to Create Video Ads on YouTube (+ Examples)
Want to create high-converting video ads?We’ll share examples of video ads that are working right now, break down why they work, and give you actionable tips you can use for your own campaigns.Let’s kick things off with some basics.What Are Video Ads?Video ads are promotional videos...
How to Create an SEO Strategy that Works in 2024
What Is an SEO Strategy?An SEO strategy is a plan to create, optimize, and promote content to improve its visibility in search engine results and attract more organic traffic to a website.In this post, we will show you how to create and execute an effective SEO strategy, step by step.Use...
How to Create a Store That Sells
Your website’s design can make or break your ecommerce business. After all, design elements have important jobs: Grab shoppers’ attention with eye-catching aesthetics Guide visitors smoothly from browsing to buying A great example of this is the streetwear brand Kith. When Kith redesigned...