How to Create Content Briefs [Step-by-Step Guide + Template]
Content fuels modern marketing. But creating unique content that resonates and reaches your audience is tougher than ever. How do you ensure each piece of content you create strikes a…
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Biden says striking UAW workers deserve “fair share of the benefits they help create” for automakers
President Biden treaded carefully Friday as he addressed the decision by United Auto Workers to strike, after about 13,000 autoworkers walked off the job at midnight Friday. Mr. Biden, who considers…
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What It Is & How to Create It
What Is Evergreen Content? Evergreen content is continually relevant to readers over an extended period of time—often several years. It typically addresses common problems or questions many people have. And…
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Create high-impact customer experiences with actionable insights
Today, brands often make decisions based on gut and guesswork. But, in a world where consumer behaviors and preferences shift at a record pace and customer expectations have reached an…
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How to create local content that builds trust and drives sales
While content is a foundational aspect of any SEO plan, it can be overwhelming for a local business to produce. An HVAC company, hardware store, or real estate agent may…
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Why using AI to create YMYL experts is a REALLY bad idea
Last year something odd happened. I was working on a project for a client and needed some expert insight from a sports science expert. I put out a request on…
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What They Are & How to Create Them
What Are Topic Clusters? Topic clusters (or content clusters) are groups of webpages used to establish authority around a particular subject, particularly in the eyes of search engines. Each topic…
Read more » How to create SMART SEO goals (with examples)
Like any endeavor, SEO works best with clearly defined and articulated goals. If you only set vague SEO goals like “get more leads” or “get more traffic,” you will lack…
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How to create a guide that is optimized, useful and comprehensive
Guides are all over the web. Google any word + “guide,” and you’ll probably find someone has written about that topic, no matter how obscure. But there’s a good reason…
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How to Create a Market Segmentation Strategy
Market segmentation is a crucial component of any successful marketing strategy. Why? Well, just think about your own target market. Hopefully, everyone in your target market has an interest in…
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