First look at Google Ads’ enhanced customer service
Google Ads has started rolling out its paid customer support service for small businesses. PPC expert Natasha Kaurra spotted the new feature on her account for the first time and…
Read more »
Amazon AI-Generated Customer Review Summaries: Pros & Cons
In a significant development that heralds a new era in online shopping, Amazon has begun to roll out artificial intelligence (AI)-generated customer review summaries for its products. These summaries aim…
Read more »
Google Ads Testing Paid Customer Support Options
Google is testing a paid version of customer support for its advertisers who use Google Ads. Google said this is a “paid pilot” where its “smallest customers can receive specialized,…
Read more »
Google Ads trials enhanced customer service for small businesses
Google Ads has launched a paid pilot offering enhanced customer service for small businesses. A select number of agencies and advertisers have been invited to trial the new program which…
Read more »
Create high-impact customer experiences with actionable insights
Today, brands often make decisions based on gut and guesswork. But, in a world where consumer behaviors and preferences shift at a record pace and customer expectations have reached an…
Read more » Google Business Profile View As Customer Link
Google is testing adding a “view as customer” link to your Google Business Profile web search dashboard. This, I assume, allows you to view your business listing in web search…
Read more » Google Merchant Center Next Customer Support Details
Google wants you to add your customer support details to Google Merchant Center Next. Google said, “Shoppers are often dissatisfied when they can’t easily find customer support and returns related…
Read more » Google Merchant Center adds customer support feature
Google has launched a new customer support feature on Merchant Center. The new tool enables retailers to input their customer support information and returns policy. Merchant Center is then able…
Read more »
Setting New Customer Acquisition Goals
Google recently rolled out its newest goal type to advertisers: customer acquisition goals. The customer acquisition goal efficiently finds new customers through different Google Ads campaign types based on marketing…
Read more »
Harness the power of customer data to stay ahead of the competition
Attracting interest in a tool or product may be the easy and fun part of building a business, but converting inquiries to purchasers is when it gets hard. So many…
Read more »