100 days to make the switch

As the sun begins to set on Google Analytics Universal Analytics (UA), businesses are (or should be) gearing up for the transition to Google Analytics 4 (GA4). With just 100…

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Googlebot’s IP Addresses JSON File Is Updated Within A Few Days Of New IPs

Google’s Gary Illyes said that the Googlebot JSON file IP address list is updated within a few days of a new IP being added to the list of IPs that…

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