What Are Key Performance Indicators (KPIs)?Key performance indicators, also known as KPIs or KPI metrics, are specific and measurable goals that focus on the bigger picture for your business.They help you evaluate whether your business is on track for achieving success. And are actionable,...
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry...
Many online experiences start with a search engine.This means search engines like Google and Bing are great for getting your products or services in front of potential customers. In this article, we’ll explain everything about search engine marketing (SEM), its different components, and how...
There are two main ways to increase your visibility through search: search engine optimization (SEO) and pay-per-click (PPC) advertising.When it comes to SEO vs. PPC, deciding which one is right for you depends on factors like your goals, budget, and target audience. In this article, we’ll...
Which is better for business: SEO or PPC? Which one should you put your resources into? Truth be told, the answer isn’t one or the other. You need both to succeed! While both channels focus on increasing traffic and sales, there are key differences between the two. If you’re not sure where...
