Move Over Google Discovery Ads, Get Ready For Demand Gen Campaigns
Google confirmed that Discovery campaigns are officially being transitioned to the new Demand Gen campaign type. Google Ads liaison Ginny Marvin announced the news via Twitter and LinkedIn on 8/15….
Read more »
30% Of You Are Using More Than Just Google For Search & Discovery
Greg Sterling ran a poll on Twitter asking, “Are you now branching out from Google as a search/discovery tool?” Almost 30% of those who answered, which are primarily SEOs/SEms, said…
Read more »
Google Search Does Look For New Registered Domains For Discovery
Google’s Gary Illyes confirmed that Google does look at domain name records for discovery of new domains to include in the Google Search Index. He said this at the 9:40…
Read more »
Google Enhances Discovery Ads: Boosting Engagement & Conversions
Google is rolling out updates to Discovery ads to help brands excel on the platform’s most engaging ad surfaces. As consumers increasingly shop across multiple online touchpoints, over half use…
Read more »