If you own or drive a Tesla, your vehicle’s software is likely in need of a required safety update. The electric car company is recalling 2 million vehicles over a software failure related to its semi-automatic Autopilot feature. Here’s what to know. What’s happening? Tesla is recalling...
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Create 10 campaigns to drive in-store visits
Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with...
5 Tips to Drive Business
Google Business Profile, otherwise known as GBP (and formerly known as Google My Business), is a valuable marketing tool that’s often underused.But taking advantage of this free listing can help you boost brand awareness on the world’s most popular search engine and gain more...
New TikTok tool offers more insight into how ads drive conversions
TikTok is rolling out a new measurement tool called Engaged View-through Attribution (EVTA) to provide creators with more insights into conversions. When a viewer watches a video ad for over six seconds, it counts as an engaged view. EVTA tracks conversions that occur after a user watches...
Using ChatGPT to drive technical SEO
Integrating generative AI into search presents a compelling value proposition. If SEOs figure out how to adopt this technology effectively, it could revolutionize the industry and fundamentally change how people interact with search. While there are still some concerns around the accuracy...