16 Effective Ad Copy Examples (& Why They Work)
Great ad copywriting can be the difference between a customer taking action on your offer or scrolling down to the next thing that catches their eye. Most copywriters have a…
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Effective Website Redesigns: How To Avoid Costly Mistakes – Ep. 321 via @sejournal, @lorenbaker
An Interview With Janet Mesh of Aimtal Website redesigns are a necessary component for marketers. But with so many elements going into an effective redesign, do you know what to…
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3 steps for effective PPC reporting and analysis
How you provide performance reports or insights can impact the rest of your project. If a client or boss doesn’t understand your analysis of what’s happening in their PPC accounts,…
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10 simple steps to analyze your brand SERP and build an effective digital strategy
A brand SERP is the results Google serves when a user searches for your brand name. A digital strategy is how a brand positions itself across the online ecosystem. I…
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5 Ways To Combine SEO & SEM For More Effective Marketing ROI
As a marketer facing economic uncertainty (and the resulting budget cuts), it’s more important than ever to evaluate your company’s digital strategy. So, how do you maximize results if you…
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