Elements

11 essential SEO elements you should be tracking

11 essential SEO elements you should be tracking

By now, you may have encountered SEO dashboards, such as those from Screaming Frog, which sync with Looker Studio. Perhaps you use an enterprise tool to track your technical SEO in the cloud. That’s all fine, but how helpful is it really? Is it improving your rankings? If you’re managing...

Key Elements & Questions to Answer

Key Elements & Questions to Answer

A good brief is the starting point of a new project, outlining key elements for stakeholders and teams. Its goal is to help everyone involved understand what's needed and why. But there’s a fine line between providing enough information to encourage creativity and bogging a team down in...

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