Microsoft’s integration with Roku reveals increased engagement across CTV and search
Merging Microsoft and Roku campaigns proves to be more effective in encouraging lower-funnel search activities when executed concurrently. According to a new report from Microsoft: Television streaming triggers a surge…
Read more »
Google Enhances Discovery Ads: Boosting Engagement & Conversions
Google is rolling out updates to Discovery ads to help brands excel on the platform’s most engaging ad surfaces. As consumers increasingly shop across multiple online touchpoints, over half use…
Read more »
Social Media Engagement Rates Dropping Across Top Networks
Do you know what social media success looks like for your business? Like most areas of marketing, results vary based on industry, target audience, and the ability to create content…
Read more »
Bing AI-Powered Search & Edge Browser Grow Users & Engagement
Microsoft published new insights into how AI-powered Bing and the Edge browser are experiencing phenomenal growth. They shared that they expect continue growth as more features and capabilities are rolled…
Read more »
Google Updates Review Content Guidelines For Personal Information & Fake Engagement
Google has updated the Google Maps User Contributed Content Policy around prohibited and restricted content. Specifically, Google updated the definition of personal information under the Civil discourse section and fake…
Read more »