Engagement

TikTok reports non-skippable video ads may harm engagement

TikTok reports non-skippable video ads may harm engagement

TikTok claims that non-skippable video ads may hinder engagement in a new report. Consumers are more likely to watch and engage with brand-sponsored videos when they have control over their experience, according to the study. Why we care. Engaging ads are essential for brand awareness,...

How to Boost Social Media Engagement

How to Boost Social Media Engagement

Picture this: You're scrolling through your Facebook feed. A well-crafted post catches your eye.The headline is enticing, the description pulls you in, and the image is the cherry on top.You like, share, or click on it, right?This is the power of Open Graph in action—and this article will...

Social Media Engagement Rates Dropping Across Top Networks

Social Media Engagement Rates Dropping Across Top Networks

Do you know what social media success looks like for your business? Like most areas of marketing, results vary based on industry, target audience, and the ability to create content that attracts customers. Rival IQ released its annual Social Media Benchmark Report for 2023, where brands in...

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