evolve

Search will evolve substantively in next 10 years

Search will evolve substantively in next 10 years

The Google search experience “will evolve substantively over the next decade,” according to Google CEO Sundar Pichai in a wide-ranging interview with The Wall Street Journal. Why we care. AI has already changed Google search – and continues to do so. The question is how much Google search...

How paid placements will evolve alongside AI-powered search

How paid placements will evolve alongside AI-powered search

Google’s ad business will celebrate its 23rd year this fall, but not before paid search undergoes massive changes. As traditional search evolves with the advent of AI-powered functionality, so will pay-per-click (PPC) advertising. It’s unlikely Google will sit idly by and take massive...

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