This is an excerpt from SEJ’s Ranking Factors 2023 ebook with changes and updates to bring it up to date. SEO changes quickly! Ranking factors are getting more difficult to fully categorize. Today, Google uses the terms “systems” and “signals” more than “ranking factors.” Google says, about...
No one knows exactly how search engine algorithms work—especially Google’s.Which is why there are so many SEO myths. From made-up keyword types to claims backed by misinterpreted data. We’re about to go over some of the main SEO myths right now. So you don’t waste time chasing incorrect...
![What Is HTTPS & How Does It Work? [Explained]](https://4ebusinessmediagroup.com/wp-content/uploads/2024/01/What-Is-HTTPS-amp-How-Does-It-Work-Explained.png)
What Is HTTPS?Hypertext transfer protocol secure (HTTPS) is an encrypted version of HTTP. Which is the protocol used to transfer data between web browsers (like Chrome) and servers (computers that host websites).When you visit a website that uses HTTPS, the connection between your browser...
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry...
What Is Google SGE?Google Search Generative Experience (SGE) is a new approach to search results. It’s an experimental search experience that uses generative artificial intelligence (AI) to provide users with quick and clear overviews of search topics—without having to click on individual...
