firstparty

What Is First-Party Data And How Do You Use It?

What Is First-Party Data And How Do You Use It?

First-party data has been the talk of the marketing industry for years now. With ever-tightening user data privacy laws and regulations, it’s imperative that marketers embrace a world with little-to-no data cookies. We have to get more creative on how to legally, and ethically, capture...

5 things ecommerce advertisers can do with first-party data

5 things ecommerce advertisers can do with first-party data

First-party data is a valuable and essential resource to leverage across PPC ad platforms.  It used to be a “nice-to-have,” particularly in Google Ads for ecommerce advertisers with limited value in using interest audiences or audiences generated from these lists. But in this automation...

5 things ecommerce advertisers can do with first-party data

Reddit launches first-party measurement tools

Reddit has launched two first-party measurement tools, Reddit Brand Lift and Reddit Conversion Lift. These are meant to help Reddit advertisers more efficiently monitor campaign performance. Why we care. Advertisers can now access improved campaign performance data, empowering them to...

Power next-best action with first-party data

Power next-best action with first-party data

In today’s fiercely competitive market, delivering personalized experiences is crucial for customer engagement and loyalty. However, marketers who fail to adapt to the transition from decision-tree to trigger-based engagement strategies risk falling behind and missing out on the opportunity...

Maximize your ROAS with first-party data

Maximize your ROAS with first-party data

A clear view of your customer data can drive successful campaign results. But there are many data solutions to add to the complexity and cost of your martech stack. Removing data silos and reducing latency is key, but how can you get started? Join Snowflake, Digital Virgo, and Snowplow for...

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