California scaling back EV rebates to focus on lower-income car buyers – Press Enterprise
California is eliminating its popular electric car rebate program — which often runs out of money and has long waiting lists — to focus on providing subsidies only to lower-income…
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Google search quality raters shift focus to chatbot response rating
Google has prioritized rating chatbot prompt responses above rating the quality of search results, at least for some of its contract workers, since January, Insider reports. Why we care. Google…
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Focus on SEO content that ranks
If you had undeniable evidence that Domain Authority is irrelevant when it comes to the rankability of your organic content, what would you do differently as a marketer? If you…
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Why SEOs should focus on creating trust
While trust is not a new marketing concept, it does not get the attention it deserves in most SEO strategies. This article will break down the overlooked importance of trust…
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Should You Focus On Zero Search Volume Keywords?
In this Ask an SEO, Mouna asks: “Should we use a keyword even when we don’t have volume or keyword difficulty data ? Sometimes there are no info on [tool…
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6 PPC Strategies To Focus On Now
PPC has many components, constantly evolving with new technologies, feature enhancements, and tactical tips. Today, our recommendations focus on the following key concepts for a fresh perspective or next-level optimizations….
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