Google Analytics 4 (GA4): The Ultimate Guide
With Universal Analytics being gradually phased out, now is the best time to get to know Google Analytics 4. Google Analytics 4 (GA4) provides you with greater data collection accuracy…
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GA4 Reports Builder For Google Analytics Extension Available
Google released the GA4 Reports Builder for Google Analytics, an extension designed for Google Sheets. I’m excited to share that we have launched the GA4 Reports Builder for Google Sheets…
Read more » Google Launches Beginner-Friendly GA4 Training Course
Google has launched a new free online course to teach beginners how to use Google Analytics 4 (GA4). The course aims to provide a starting point for people who want…
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11 GA4 training courses to help confused marketers
Marketers have been pulling their hair out trying to get to grips with Google Analytics 4 – fortunately, we’ve got some good news. There are a bunch of incredible courses…
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Google Analytics for Beginners: Getting Started with GA4
What Is Google Analytics? Google Analytics is a free website analytics tool that helps marketers better understand their site’s overall performance. Unlike Google Search Console, which provides detailed data about…
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75% Are Not Happy With Google Analytics 4 (GA4)
I posted a poll on Twitter asking if SEOs thoughts on Google Analytics 4 (GA4). 50% said they “hate it” and about 26% said they have “somewhat negative” thoughts on…
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8 new GA4 features to enhance measurement and performance
Google Analytics 4 has unveiled eight new features to improve app campaign measurement and performance. The additional AI-powered insights have been set up to give marketers a better understanding of…
Read more » 7 Top Tips To Become A GA4 Pro (Even If You’re A Beginner)
The July 1 migration deadline for Google Analytics 4 (GA4) has passed, and perhaps you’re still feeling unsteady working in the platform, still have some setup to do, or are…
Read more » Google Boosts Ecommerce Analysis In GA4 With 30 New Metrics
Google has announced an expansion of ecommerce measurement capabilities in Google Analytics 4 (GA4). In total, 30 new dimensions and metrics related to ecommerce are now available in the GA4…
Read more » Essential GA4 Reports You Need To Measure Your SEO Campaigns
It has been hard to not hear about or talk about GA4 over the past year. It has been one of Google’s most talked about updates within the SEO community…
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