Google Says Google Ads Can See A Significant Performance Impact By Not Migrating To GA4
As we approach the Google Analytics 4 migration deadline, Google Ads Liaison, Ginny Marvin reminds advertisers that some “advertisers could see a significant performance impact” in their ad campaigns if…
Read more »
UTMs in Google Analytics & GA4
What Are UTM Tracking Codes? Urchin Tracking Module (UTM) codes are small snippets of text added to the end of a URL. To improve marketing campaign tracking. And better understand…
Read more »
Google To Unify GA4 & Google Ads Conversion Windows
Google has announced a significant change for advertisers who use Google Analytics 4 (GA4) and Google Ads. As of March 31, 2023, Google Ads will solely use GA4’s conversion window…
Read more »
Google Ads Simplifies Audience Creation W/ GA4 Audience Builder
Google has introduced a new feature that will make creating and activating campaign audiences in Google Ads easier. With this new update, you can access the Google Analytics 4 (GA4)…
Read more »