Generative

4 practical ways to use generative AI for ad copywriting

4 practical ways to use generative AI for ad copywriting

Generative AI is a powerful tool for creating content, including PPC ad copy, but it should be used wisely.  It’s not about generating content to copy and paste but assisting in the creative process. We’ve all seen enough AI-generated social media posts, blogs, and website content to know...

What Is Generative AI and How Does It Work?

What Is Generative AI and How Does It Work?

Generative AI refers to technology that uses machine learning models to create content. Machine learning models are computer programs that seek to replicate aspects of human intelligence. These models can produce various content formats, including code, text, visuals, audio, and video....

Google Refreshes Generative AI Prohibited Use Policy

Google Refreshes Generative AI Prohibited Use Policy

Google has updated its Generative AI Prohibited Use Policy to clarify the proper use of its generative AI products and services. The update simplifies the language, and lists prohibited behaviors with examples of unacceptable conduct. Key Updates To Policy The updated policy clarifies...

How to be visible in generative AI search results

How to be visible in generative AI search results

A new buzzword is making waves in the tech world, and it goes by several names: large language model optimization (LLMO), generative engine optimization (GEO) or generative AI optimization (GAIO).  At its core, GEO is about optimizing how generative AI applications present your products,...

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