Generative

The impact of ChatGPT and generative AI on search

The impact of ChatGPT and generative AI on search

© 2025 Search Engine Land is a Trademark of Semrush Inc. Third Door Media operates business-to-business media properties and produces events, including SMX. It is the publisher of Search Engine Land, the leading digital publication covering the latest search engine optimization (SEO) and...

73% Of Marketers Use Generative AI, Consumer Acceptance Up

73% Of Marketers Use Generative AI, Consumer Acceptance Up

Recent studies by Gartner and Adobe show that generative AI is becoming a key tool in marketing. Almost three-quarters of marketing teams now use GenAI, and most consumers are comfortable with AI in advertising. AI Adoption In Marketing A survey by Gartner of 418 marketing leaders found...

4 practical ways to use generative AI for ad copywriting

4 practical ways to use generative AI for ad copywriting

Generative AI is a powerful tool for creating content, including PPC ad copy, but it should be used wisely.  It’s not about generating content to copy and paste but assisting in the creative process. We’ve all seen enough AI-generated social media posts, blogs, and website content to know...

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