8 important content strategy goals to consider
Goal-setting is one of the most important pieces of content strategy. Every guide you’ve ever read on building a content strategy probably mentions goals somewhere. Goals matter because they give…
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Google Ads Performance Max For Travel Goals Available Globally
Google Ads announced that Performance Max for travel goals will be available globally over the next few weeks. Performance Max for travel goals helps hotels create ads in multiple formats…
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Google Ads Launches Performance Max For Travel Goals
Google has announced it’s rolling out Performance Max for travel goals to advertisers worldwide. According to Google’s data, this new option for hotel advertisers comes when searches for “book a…
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