Goals

Setting The Goals For Social Media And Making Them SMART

Setting The Goals For Social Media And Making Them SMART

In some cases, you might be consulting or advising a client and they’re having trouble determining what their goals are for social media. When you know you’re going to have a goal-setting session or conversation with a client it’s a good idea to come with three goals in hand. Basically,...

How to create SMART SEO goals (with examples)

How to create SMART SEO goals (with examples)

Like any endeavor, SEO works best with clearly defined and articulated goals.  If you only set vague SEO goals like “get more leads” or “get more traffic,” you will lack focus and direction. Vague goals fail to provide a map forward and feed into wasted time and generalist SEO work that...

Setting New Customer Acquisition Goals

Setting New Customer Acquisition Goals

Google recently rolled out its newest goal type to advertisers: customer acquisition goals. The customer acquisition goal efficiently finds new customers through different Google Ads campaign types based on marketing objectives. In its recent tutorial video, Google broke down how the new...

8 important content strategy goals to consider

8 important content strategy goals to consider

Goal-setting is one of the most important pieces of content strategy. Every guide you’ve ever read on building a content strategy probably mentions goals somewhere. Goals matter because they give your content marketing direction and purpose. Instead of creating content randomly, you’ll...

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