How to create SMART SEO goals (with examples)
Like any endeavor, SEO works best with clearly defined and articulated goals. If you only set vague SEO goals like “get more leads” or “get more traffic,” you will lack…
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Setting New Customer Acquisition Goals
Google recently rolled out its newest goal type to advertisers: customer acquisition goals. The customer acquisition goal efficiently finds new customers through different Google Ads campaign types based on marketing…
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8 important content strategy goals to consider
Goal-setting is one of the most important pieces of content strategy. Every guide you’ve ever read on building a content strategy probably mentions goals somewhere. Goals matter because they give…
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Google Ads Performance Max For Travel Goals Available Globally
Google Ads announced that Performance Max for travel goals will be available globally over the next few weeks. Performance Max for travel goals helps hotels create ads in multiple formats…
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Google Ads Launches Performance Max For Travel Goals
Google has announced it’s rolling out Performance Max for travel goals to advertisers worldwide. According to Google’s data, this new option for hotel advertisers comes when searches for “book a…
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