AMA with Google’s Gary Illyes: 15 quick SEO takeaways
Google’s Gary Illyes fielded several questions during an AMA at Pubcon Pro in Austin this afternoon from moderator Jennifer Slegg. Here are some of the highlights of the interview. 1….
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Quality Affects Everything In Google’s Search Systems But How Does It Impact Large Old Sites
There is a fun new Google Search Off the Record podcast to listen to with John Mueller and Gary Illyes from the Google Search team. The short is that quality…
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New Open Source LLM With Zero Guardrails Rivals Google’s Palm 2
Hugging Face recently introduced Falcon 180B, the largest open source Large Language Model that is said to perform as well as Google’s state of the art AI, Palm 2. And…
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Google’s Use Of Bloom Filters Explains Higher Filtered Data In Search Console
In the latest installment of Google’s monthly office-hours Q&A session, a question was asked regarding the higher volume of filtered data compared to overall data in Google Search Console. The…
Read more » Google’s Experimental Feature Makes Webpages Faster
Google announced a new way to run JavaScript that improves webpage responsiveness, helping publishers who use it to beat their competitors performance in a new core web vital metric. The…
Read more » Google’s Responsive Search Ad Guide: Navigating AI In Advertising
Google recently released a comprehensive guide to help marketers better understand and utilize Responsive Search Ads (RSAs). The guide provides an in-depth look at how Google leverages AI technology to…
Read more » Google’s AI Innovations Drive Search & Ad Performance: Q2 2023 Insights
Alphabet, the parent company of Google, had strong financial results in the second quarter of 2023. This was driven by progress in artificial intelligence (AI) and improvements to Google Search….
Read more » Google’s attribution model shake-up: 3 solutions for advertisers
You’ve probably heard the news: Google Ads and Google Analytics 4 will completely retire first-click, linear, time decay, and position-based attribution models in September. Last-click and data-driven attribution models will…
Read more » Google’s On Domain Name Selection: Branding Over Keywords
In a recent episode of the ‘Search Off The Record’ Podcast, Google’s Search Relations Team, composed of John Mueller, Gary Illyes, and Martin Splitt, weighed in on a topic often…
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Optimize Google’s new Interaction to Next Paint metric
30-second summary: Good page speed and user experience help your site stand out in search results The Interaction to Next Paint metric is replacing First Input Delay You can improve…
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