Website owners and SEO professionals are facing a new problem. AI content generation tools are creating fake URLs when referencing real websites. This issue was discussed in a recent social media conversation between industry professionals. Hallucinated Links Causing 404s On Bluesky, agency...
The plaintiffs in an antitrust lawsuit against Google filed a revised proposed final judgment for the judge in the case to consider. The proposal comes after a previous ruling where the court determined that Google broke antitrust laws by illegally maintaining its monopoly. The legal filing...
Google has released a new episode in its “SEO Office Hours Shorts” video series, in which Developer Advocate Martin Splitt addresses a question many website owners face: Should all 404 error pages be redirected to the homepage? The Clear Answer: Don’t Do It In the latest installment of the...
Few professions can match a digital marketer’s perspective on what Google’s fourth-quarter results mean for SEO and online advertising. I asked six search marketers, each with over 20 years of experience in all areas of search for insights into what those results mean. What they shared...
Google just made a move that disrupted rank tracking, potentially increasing costs and changing how search visibility is measured. In January, Google implemented a requirement for JavaScript to render search results, which significantly impacted SEO tools that rely on scraping. (You may...
