In a recent installment of SEO Office Hours, Google’s John Mueller offered guidance on how to keep unwanted pages out of search results and addressed a common source of confusion around sitelinks. The discussion began with a user question: how can you remove a specific subpage from...
This post was sponsored by GatherUp. The opinions expressed in this article are the sponsor’s own. If your business has a great local, word-of-mouth reputation but very few online reviews, does it even exist? That’s the existential riddle facing local businesses and agencies in 2025. With...
Google’s Search Off The Record podcast discussed when a business should hire an SEO consultant and what metrics of success should look like. They also talked about a red flag to watch for when considering a search marketer. Hire An SEO When It Becomes Time Consuming Martin Splitt started...
Google long ago filed a patent for ranking search results by trust. The groundbreaking idea behind the patent is that user behavior can be used as a starting point for developing a ranking signal. The big idea behind the patent is that the Internet is full of websites all linking to and...
Google’s transformation into an AI-driven search platform represents more than just a technological advancement. It’s a fundamental shift in how the search giant views itself as a company and the value it provides to users. Cindy Krum has spoken at several events this year about her theory...
