TikTok claims that non-skippable video ads may hinder engagement in a new report. Consumers are more likely to watch and engage with brand-sponsored videos when they have control over their experience, according to the study. Why we care. Engaging ads are essential for brand awareness,...
Harm
TikTok CEO To Testify In Hearing On Data Privacy And Online Harm Reduction
TikTok CEO Shou Chew will testify in a hearing before the U.S. House Committee on Energy and Commerce this Thursday, March 23, at 10:00 a.m. ET. As CEO, Chew is responsible for TikTok’s business operations and strategic decisions. The “TikTok: How Congress Can Safeguard American Data...