Hotel

Google Shifts Hotel Ads To AI-Powered Bidding Strategies

Google Shifts Hotel Ads To AI-Powered Bidding Strategies

Google to phase out cookie-based Hotel Ad strategies, introduces AI-driven tROAS and expands Performance Max for travel. Google is retiring its commission-based bidding for Hotel Ads in October 2024. The company is shifting to AI-powered bidding strategies instead, like tROAS and...

Striking hotel workers hit by pellet gun projectiles, union says

L.A. hotel strike: Union nabs deals with 10 more hotels

Unite Here Local 11 has reached tentative contract agreements with 10 more Southern California hotels covering hundreds of housekeepers, cooks, dishwashers, servers and front desk workers who have been pushing for higher pay and better benefits. Momentum is building to resolve the...

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