Google's John Mueller explained why some links that you think are important might not be that important for search ranking purposes. He responded to a question on Reddit asking why an important link is not shown by the third-party link trackers.The person asked, "I have the most important...
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Are Homepages The Most Important To Google?
A recent statement by a Googler appears to strongly emphasize that the home page is the most important page of a website to Google. And that’s kind of different from how some in the search community consider which page is most important. It’s commonly understood that links play an...
Why Enhanced Conversions Are More Important Than Ever For Google Ads
The convergence of rising privacy concerns and regulation enforcement with fast-paced technology advancements has sparked a revolutionary transformation in how we approach marketing planning and execution. As technology continues to evolve rapidly, the vast amounts of personal data...
Google Says Human Oversight For AI Generated Content Is Important
Google's Search Liaison, Danny Sullivan, said it is important that there is human oversight when it comes to using AI-generated content. He said this on Twitter after speaking at the Google Search Central Live event in San Francisco last night.Danny Sullivan wrote, "right now, there are...
What is evergreen content and why it’s important for SEO
Evergreen content is content with a long lifespan. It is also incredibly important for search engine optimization (SEO). In this article, you’ll learn everything you need to know about evergreen content – including what makes a topic evergreen, why evergreen content is important and some...