Why Enhanced Conversions Are More Important Than Ever For Google Ads
The convergence of rising privacy concerns and regulation enforcement with fast-paced technology advancements has sparked a revolutionary transformation in how we approach marketing planning and execution. As technology continues to…
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Google Says Human Oversight For AI Generated Content Is Important
Google’s Search Liaison, Danny Sullivan, said it is important that there is human oversight when it comes to using AI-generated content. He said this on Twitter after speaking at the…
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What is evergreen content and why it’s important for SEO
Evergreen content is content with a long lifespan. It is also incredibly important for search engine optimization (SEO). In this article, you’ll learn everything you need to know about evergreen…
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8 important content strategy goals to consider
Goal-setting is one of the most important pieces of content strategy. Every guide you’ve ever read on building a content strategy probably mentions goals somewhere. Goals matter because they give…
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