You type your search query into Google. Then, you see multiple business websites appear on the search engine results page (SERP). And you wonder, “how do I snag one of those top spots for my own site?”This is where search engine positioning comes in.What Is Search Engine Positioning?Search...
Your Shopify site speed directly impacts how visitors interact with your online store. And can influence how likely they are to become customers. In this article, you’ll learn six straightforward tips to improve your site speed and which tools you can use to measure it.But first, let’s look...
Ever since December 2019, when Google removed the requirement for publishers to manually apply for inclusion into Google News, publishers have been pretty upset about the lack of transparency around Google News inclusion. Danny Sullivan, Google's Search Liaison, said on Mastodon that he...
What Is Page Authority?Page Authority (PA) is a value score search engines place on webpages. It’s used as a metric to indicate a page's likelihood of ranking in search results. Think of Page Authority as a grade for how much search engines trust and value a specific page on the internet....
Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. In this guide, I’ll tell you: Exactly...
