Influencer ad spend growing faster than traditional ad investment

Influencer ad spend is accelerating faster than investment in traditional adverts. Brands were advised to consider adjusting their campaign strategies to align with the rising popularity of influencers after this…

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How to Launch a YouTube Influencer Marketing Campaign

If you’ve been thinking of leveraging YouTube creators to achieve next-level brand awareness, you’re in good company. After Instagram, YouTube is the second most popular platform for influencer marketing. Compared…

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7 Biggest Challenges in Influencer Campaign Management

Just like social media itself, the world of influencer management is creative, fast-moving, and ever-changing. So it’s not surprising that we run into roadblocks once in a while.  We asked…

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