In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on...
insights
Snap unveils enhanced campaign insights for ROAS
Snapchat is teaming up with Foshpa to offer its advertisers enhanced campaign insights. The partnership will enable users to measure the impact and effectiveness of ads on the platform more efficiently with a particular focus on cross-marketing return on ad spend (ROAS). It will also allow...
Google Business Profile performance insights: What you need to know
If you have a Google Business Profile, it’s a good idea to frequently check and see how your it’s performing. Just like your website’s analytics, checking your GBP’s performance helps you understand: How many calls you’re getting. How people are finding your listing. How many users are...
Google Ads PMax Auction Insights Box Adds Competitor Data
Google has updated the auction insights box within the Google Ads console for Performance Max campaigns. The update now shows top advertiser data with comparison data and a new section labeled "competitors entering and exiting".Thomas Eccel spotted this and posted about it on X, he said,...
Bing Search Page Insights Now Has Expandable Boxes
Bing has updated its page insights light bulb feature to now let you collapse and expand the sections within the overlay page previews. For me, it defaults to being opened, so if you want to collapse the information within the page preview you can with the click of a button.As a reminder,...