3 key stages to better content marketing: Attract, engage, convert
A strong content strategy is key to engaging your audiences and driving conversions. The Content Marketer’s Funnel breaks down a proven three-stage framework to help you attract your target audience,…
Read more »
X’s key advertisers aren’t pausing campaigns – they’re cutting ties
X’s major advertisers have not posted on the platform in almost two weeks. Reports initially suggested that companies like Disney, Paramount, Lionsgate, Sony Pictures, and Universal had temporarily paused campaigns. However, key brands have…
Read more »
6 Key Advantages of Social Media Advertising for Brands
Social media advertising delivers targeted ads to users on social media platforms based on their online behaviors, interests, and demographics. In this article, we discuss the advantages of social media…
Read more »
Establishing niche authority: leveraging strategic content as a key differentiator
Whether you are new to SEO or an experienced SEO junkie, one cannot deny the importance of content to rank well on search engines such as Google and Bing. Google…
Read more »
What Is GPT-4? Key Facts and Features [August 2023]
What Is GPT-4? GPT-4 is a powerful large language model (LLM) from OpenAI that can help with a range of tasks, from writing emails to generating code. GPT-4 is a…
Read more » 7 key takeaways for advertisers
Grocery delivery service and advertising platform Instacart filed for its IPO on Friday. Why we care. Instacart Ads is an emerging platform where CPG (consumer packaged goods) brands can advertise…
Read more »
Website Content Monitoring: Key Strategies for Success
Your content may be captivating and well-written. But does it generate value in the form of leads or conversions? Content monitoring answers this question. By tracking the performance of your…
Read more »
How to Become an SEO Freelancer (What It Takes + Key Tips)
If you have a knack for search engine optimization (SEO), becoming an SEO freelancer might be the right path for you. In this article, you’ll learn what an SEO freelancer…
Read more »
Key Management Leader At Yoast SEO Steps Down
Former co-owner of Yoast, Marieke van de Rakt, followed her husband, Joost de Valk, in stepping away from the popular Yoast WordPress SEO Plugin company. The move ushers in a…
Read more »
Key Elements & Questions to Answer
A good brief is the starting point of a new project, outlining key elements for stakeholders and teams. Its goal is to help everyone involved understand what’s needed and why. …
Read more »