How to Track Your Google Keyword Rankings
An unmonitored SEO campaign is a half-finished one. Tracking your Google keyword rankings is vital if you want to determine if your SEO efforts are heading in the right direction….
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The trifecta of keyword research strategy: Volume, difficulty, intent
Search marketing is an ever-changing industry, but even amid the generative AI movement, one thing remains constant: keywords. Identifying the most valuable keywords for your business can make or break…
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Threads Tests Keyword Search In Australia & New Zealand
Instagram, the popular photo-sharing platform, has taken another step in augmenting its services ecosystem by adding keyword search to the Threads app. Adam Mosseri, the CEO of Instagram, announced that…
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Future-proofing keyword research for SEO`
The practice of relying solely on search volume as the defining metric for keyword research is becoming a relic of the past. While it can provide a glimpse into the…
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What Is Keyword Difficulty? (& How to Measure It)
What Is Keyword Difficulty? Keyword difficulty is a metric that measures how hard it would be to rank in Google’s top 10 organic (unpaid) results for a specific keyword. It’s…
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How to use ChatGPT to uncover keyword variations other tools miss (prompts included)
ChatGPT has a massive database of words and phrases that we can leverage for SEO with the right prompts. This article will show you how to use ChatGPT to uncover…
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How To Conduct Keyword Analysis
Finding a ton of keywords is one thing, but knowing which keywords are actually useful to your SEO campaign is another thing altogether. Keyword research—the process of uncovering keywords and…
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Keyword Match Types Still Matter (Phrase & Exact Match Are Not Obsolete)
A powerful tool for managing ad spend, keyword match types help advertisers tailor their ad campaigns to the most relevant audience, thus bringing in the right traffic and ultimately leading…
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Can A Site Dropping In Ranking For One Keyword
Gary Illyes from Google spoke about the topic of a website dropping in rankings for a single keyword or single keyword phrase while ranking fine for others. Can it happen?…
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Google’s Gary Illyes Weighs On Sudden Keyword Ranking Drops
In the latest edition of Google’s SEO Office Hours, Analyst Gary Illyes addressed a concern raised by a website owner regarding their site disappearing from search results for a specific…
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