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Keywords are a big part of how Amazon determines which products to display in a specific customer’s search.So, using the right terms in your listing increases the chances that your products will appear high in Amazon’s search results.In this guide, we’ll explain how Amazon’s search...
What Is a Keyword Phrase?A keyword phrase (also known as a keyword, keyphrase, or search query) is a specific series of words you want to focus a webpage around to rank it highly for the phrase in search engines.For example, the phrase “best coffee shops” is a keyword phrase. And it’s a...
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry,...
In a recent discussion on Reddit, a user inquired about the advantages of using keyword domain names for SEO to improve visibility for a specific phrase. The user shared an example of utilizing a domain like “swimsuits.com” for selling swimsuits, a keyword with over 10,000 monthly searches...
Keyword cost is the amount you pay to the ad platform (like Google Ads) every time someone clicks your ad. It’s often referred to as the cost per click (CPC).Knowing the price of keywords you're targeting helps you: Manage your ad campaign budget effectively Optimize the campaign's overall...
