How Plural Keywords Impact Search Intent For Ecommerce [Data Study]
When SEO pros are trying to optimize content, they have a choice to make: Do I choose the singular version or the plural one as my primary keyword? Can I…
Read more »
Does Google Use The Meta Keywords Tag For Rankings? No It Does Not
It has been a while since I covered the keyword meta tag and for some reason the topic has come up recently, so I decided to cover it again. In…
Read more »
How to Find Related Keywords & How to Use Them
Related keywords are words or phrases that are closely connected to the primary keyword you’re targeting. Not necessarily synonyms, but terms that are similar or within the same context as…
Read more »
Understanding Buyer Intent Keywords
We all know that strategic keyword targeting is central to successful SEO and paid search campaigns. The more your site appears in search results for relevant queries, the more visitors…
Read more » Google’s On Domain Name Selection: Branding Over Keywords
In a recent episode of the ‘Search Off The Record’ Podcast, Google’s Search Relations Team, composed of John Mueller, Gary Illyes, and Martin Splitt, weighed in on a topic often…
Read more » Why Brands Should Prioritize Bottom Of Funnel Keywords In SEO
The concept of search intent and the recommendation that marketers pay close attention to it when targeting organic keywords is well established in SEO. But while a lot of SEO…
Read more »
Google Says Branded Searches With Keywords Don’t Help You Rank
Google’s John Mueller said people searching for your brand name and a keyword phrase does not help you rank better in Google Search or perform better SEO-wise. So having people…
Read more »
How to Choose Keywords for SEO (A 5-Step Guide)
Keywords are the backbone of a good SEO strategy. If you wonder how to choose keywords for SEO, this step-by-step guide will set you up for a great start. We’ll…
Read more »
Microsoft Ads broad match modifier keywords now serving ad broad match
Starting on March 15, Microsoft Advertising will be changing the way broad match modifier (BMM) keywords are served for search ads. What’s happening. Currently, BMM keywords serve as phrase match,…
Read more »
Should You Focus On Zero Search Volume Keywords?
In this Ask an SEO, Mouna asks: “Should we use a keyword even when we don’t have volume or keyword difficulty data ? Sometimes there are no info on [tool…
Read more »