Google launches new AI tool to improve YouTube ad optimization
Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been…
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TikTok Shop Officially Launches In The US
Social media giant TikTok is rolling out its retail ambitions in a big way with the full launch of TikTok Shop in the United States. With inspiring hashtags like #TikTokMadeMeBuyIt,…
Read more » Google Launches Digital Futures Project To Study Impact Of AI
In a bid to understand the far-reaching implications of artificial intelligence (AI), Google announced the launch of the Digital Futures Project. The initiative is designed to amalgamate insights from diverse…
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Do this before the redesigned 2024 FAFSA launches in December – Press Enterprise
By Trea Branch | NerdWallet For the first time since 2016, the Free Application for Federal Student Aid (FAFSA) will not be ready on Oct. 1 for the following academic…
Read more » Reddit launches first-party measurement tools
Reddit has launched two first-party measurement tools, Reddit Brand Lift and Reddit Conversion Lift. These are meant to help Reddit advertisers more efficiently monitor campaign performance. Why we care. Advertisers can now…
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Google Ads launches AI assistant but warns answers may be wrong
The Google Ads help guide has a new AI assistant. Currently in open beta, the new tool has been designed to help users find answers and solve account issues relating…
Read more » Google Launches Beginner-Friendly GA4 Training Course
Google has launched a new free online course to teach beginners how to use Google Analytics 4 (GA4). The course aims to provide a starting point for people who want…
Read more » X launches creator ads revenue sharing program
X has officially rolled out its creator ads revenue sharing program. The new feature enables users to share revenue from verified content creators’ impressions of ads in replies to content…
Read more » TikTok launches text posts
TikTok is rolling out text posts for the first time. Historically, brands and influencers have been able to create content across a variety of formats such as live videos, photos,…
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TikTok launches ads transparency library
TikTok has launched a Commercial Content Library to provide transparency around its paid advertising. Marketers will be able to use the database to research information about TikTok’s paid ads –…
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