In the early days of SEO, reciprocal links were a big deal. Nowadays, search engines like Google are a lot wiser to link manipulation. But people still debate whether reciprocal links help or hurt your SEO. They can boost your site’s visibility, but if you’re not careful, they might lead to...
Nofollow was introduced back in 2005 and came about as a reaction to blog spam comments. Believe it or not, SEO professionals used to try and manipulate Google’s PageRank on their sites just as they try to manipulate, well, everything. Nofollow basically tells Google (or any other search...
Footer links are the links located in the section of content that appears at the bottom of most pages on your website. This section is known as the footer.They look like this:Footer links play an important role in the user experience because they provide visitors with a simple way to...
Google added a new best practice in its crawl budget documentation to say it is best practice to ensure all links are present on the mobile version, as it is on your desktop version, if your page. If you do not do this, the discovery of new pages can be slower if the mobile version does not...
This week’s Ask an SEO column comes from an anonymous asker: “What should a backlink profile look like, and how do you build good backlinks?” Great question! Backlinks are a part of SEO as a way to build trust and authority for your domain, but they’re not as important as link builders...
