Google has officially retired the “cached” link feature that allowed users to access archived backups of websites. The cached links were a longtime staple of Google Search, functioning as a way to view unavailable or changed webpages. “It was meant for helping people access pages when way...
Internal in-content linking practices have remained the same for the past twenty years, which is strange because Google has gone through dramatic changes within the last ten years and even more so in the past five. It may be time to consider freshening up internal linking strategies so that...
The Google Search Console (GSC) “Links” report is a particularly useful part of GSC.We'll explain how you can use it to understand your digital footprint and build more backlinks. What Is the Google Search Console Links Report?“Links” is a report within Google Search Console (GSC) that...
Knowing who links to your website is an essential step in building authority. Why? Because search engines like Google use backlinks, a link to your website from another, in their ranking algorithms. When high-quality sites link to yours, it signals that your site is also high-quality.The...
The AI-generated answers in Google’s Search Generative Experience (SGE) do not match any links from the top 10 Google organic search results 93.8% of the time. That’s according to a new Authoritas analysis, which focused primarily on commercial keywords. Why we care. Google SGE is expected...
