Looking for more tools to add to your marketing tech stack? Here’s our guide to the best martech tools in 2024.Martech tools are software solutions designed to help businesses plan, organize, execute, and measure marketing campaigns and activities.The main advantages of using a martech tool...
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The next big thing in martech: The data warehouse
Looking to create powerful marketing campaigns and better customer experiences? Marketers constantly seek new ways to unleash more power from their martech stack. The growing role of the data warehouse as the source of truth for customer data plays a key part in delivering these delightful...