A powerful tool for managing ad spend, keyword match types help advertisers tailor their ad campaigns to the most relevant audience, thus bringing in the right traffic and ultimately leading to higher conversion rates. With the advent of more advanced targeting options, some marketers have...
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Microsoft Advertising Broad Match Modifier Now Serve Broad Match Instead Of Phrase Match
Microsoft Advertising's broad match modifier keywords are now being served as broad match keywords instead of phrase match on Bing Search. This is effective as of yesterday, March 15, 2023.Microsoft posted a note about this saying "Please note: All broad match modifier keywords for search...
Microsoft Ads broad match modifier keywords now serving ad broad match
Starting on March 15, Microsoft Advertising will be changing the way broad match modifier (BMM) keywords are served for search ads. What’s happening. Currently, BMM keywords serve as phrase match, but they will now begin to serve as broad match. This change will be rolled out gradually, and...