A graphic video from a Pennsylvania man accused of beheading his father that circulated for hours on YouTube has put a spotlight yet again on gaps in social media companies’ ability to prevent horrific postings from spreading across the web. Police said Wednesday that they charged Justin...
The impending deprecation of third-party cookies presents a tracking nightmare for PPC managers. With broken attribution models, how can you confidently report campaign performance and optimize ad spend? While perfect one-to-one attribution is impossible, all hope is not lost. By shifting...
Ready to run paid social media advertising campaigns that generate results?In this article, we share paid social media examples, explain the benefits of these campaigns, and show you a simple step-by-step guide to creating your own paid social strategy.What Is Paid Social?Paid social uses...
TEL AVIV — As dawn breaks over the Mediterranean, surfers paddle out, scanning the pink horizon for waves. Forty miles south, war is raging in Gaza, with tens of thousands killed and injured and a third of the enclave crushed to rubble. But here in Tel Aviv, the conflict feels deceptively...
In some cases, you might be consulting or advising a client and they’re having trouble determining what their goals are for social media. When you know you’re going to have a goal-setting session or conversation with a client it’s a good idea to come with three goals in hand. Basically,...
