Google Says Meta Description Length Does Not Matter For Ranking Algorithms
Google’s John Mueller said the length of your meta descriptions do not matter to the Google search ranking algorithm. He said on X, “I’m sorry to tell you, those numbers…
Read more » Does Google Use The Meta Keywords Tag For Rankings? No It Does Not
It has been a while since I covered the keyword meta tag and for some reason the topic has come up recently, so I decided to cover it again. In…
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Meta AI Introduces Code Llama: An LLM For Coding
Meta AI has unveiled its latest innovation in artificial intelligence (AI), Code Llama. Meta’s latest large language model (LLM) is poised to change how code is written, understood, and debugged….
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Meta rolls out new search tool to track branded content campaigns
Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to…
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Meta to get consent before collecting data for targeted ads in EU
Meta has offered to get consent from all users in Europe before collecting their data for targeted advertising purposes. The company put forward the proposal in a bid to try…
Read more » Ad spend up across Google, Meta, Amazon, Walmart in Q2
Ad spend increased across Google, Meta, Amazon and Walmart during the first two quarters of 2023. Another major advertising platform on the grow in Q2: fashion brand Temu. The company…
Read more » Proposing a new meta tag for LLM/AI
While Google is opening up the discussion on giving credit and adhering to copyright when training large language models (LLMs) for generative AI products, their focus is on the robots.txt…
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Meta Enhances Video Capabilities On Facebook
Meta has revealed enhancements to the Facebook video platform intended to streamline making, viewing, and engaging with videos. The platform update incorporates aspects of Reels, Meta’s short video feature, into…
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Meta introduces AI-powered brand suitability controls and third-party verification for feeds
Meta has just unveiled new inventory filters for Facebook and Instagram Feeds, now accessible to advertisers in English- and Spanish-speaking markets. In partnership with Zefr, the third-party verification solution for…
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Product-Focused vs. CTA-Focused Meta Descriptions
Before you start: if you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we’re suggesting you start here or request a demo of SplitSignal. First, we asked our Twitter followers to vote:…
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